The United Methodist Church has come out with a new marketing campaign. You may have seen one of the commercials. “RETHINK CHURCH” they declare. The idea is to think of church as a verb instead of a noun – a thing we do instead of a place we go. It is a compelling idea, and it was clearly put together by a slick marketing team. A team so slick, that I think KFC probably hired them to.
Has anyone else noticed the similarities between RETHINK CHURCH and UNTHINK CHICKEN? Besides the fact that, short of a Men in Black mind sweeping gadget or a lobotomy, I’m not sure how to unthink or rethink something (I mean, I know how to think, and I know how to change my mind, but isn’t changing one’s mind actually just another new thought?), couldn’t they have at least come up with different fonts – maybe something in a seriff.