Daily Archives: June 12, 2009

Thinking about Chicken and Church

The United Methodist Church has come out with a new marketing campaign.  You may have seen one of the commercials.  “RETHINK CHURCH” they declare.  The idea is to think of church as a verb instead of a noun – a thing we do instead of a place we go.  It is a compelling idea, and it was clearly put together by a slick marketing team.  A team so slick, that I think KFC probably hired them to.

Has anyone else noticed the similarities between RETHINK CHURCH and UNTHINK CHICKEN? Besides the fact that, short of a Men in Black mind sweeping gadget or a lobotomy, I’m not sure how to unthink or rethink something (I mean, I know how to think, and I know how to change my mind, but isn’t changing one’s mind actually just another new thought?), couldn’t they have at least come up with different fonts – maybe something in a seriff. 



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